H&H Kent: £1,744 in ad sales from £120 of spend in week one
A brand-new Amazon launch. In the first seven days of advertising, H&H Kent produced £1,744.41 in ad sales from just £119.67 of spend, a 14.58x ROAS at 6.86% ACoS.
New brand launch · First 7 days · 26 May to 2 June 2026 · Amazon Ads Campaign Manager
Ad sales, week 1
Blended ROAS
Blended ACoS
Total ad spend
Background
The launch
H&H Kent came to us as a brand-new launch on Amazon. A new listing has no sales history, no reviews and no organic rank, so the early days are the hardest and the easiest place to waste money. The goal for week one was simple and honest: prove the product converts and generate the first sales efficiently, without burning budget on untested, broad traffic.
"Week one. A brand-new listing. £120 of spend, carefully placed."
The challenge
- No review history or organic rank to lean on from day one.
- A small launch budget that had to be spent where it could actually convert.
- The constant launch risk: pouring spend into broad, irrelevant search terms before the product is proven.
- Needing fast, readable data to know what was working within days, not weeks.
What we did
A controlled, high-relevance launch
High-relevance targeting first
Started with closely relevant, high-intent keywords and product targets rather than broad reach, so early clicks had the best chance to convert.
Tight daily budgets
Small, capped budgets per campaign so the launch could learn cheaply and no single campaign could run away with spend.
Clean campaign structure
Separated match types and target types so the data stayed readable and decisions were obvious from day two.
Early search-term control
Added negatives quickly to stop spend on irrelevant terms before it added up, protecting a small budget.
Doubled down on winners
Shifted budget toward the campaigns and terms that were converting profitably, which pushed blended ROAS up across the week.
The results
Week one, by campaign
Advertising figures from Amazon Ads Campaign Manager, 26 May to 2 June 2026.
| Campaign | Ad spend | Ad sales | ROAS | ACoS |
|---|---|---|---|---|
| Campaign 1 | £105.79 | £1,450.34 | 13.71x | 7.29% |
| Campaign 2 | £9.15 | £179.94 | 19.67x | 5.09% |
| Campaign 3 | £4.73 | £114.13 | 24.13x | 4.14% |
| Combined | £119.67 | £1,744.41 | 14.58x | 6.86% |
Note: these are advertising figures only, for the first week of the launch. ROAS is ad sales divided by ad spend; ACoS is ad spend divided by ad sales.
The proof
Straight from Amazon Ads
Screenshots from Amazon Ads Campaign Manager for the launch week, 26 May to 2 June 2026.
The takeaway
A launch does not need a big budget. It needs the right spend.
By keeping targeting relevant, budgets controlled and waste out early, H&H Kent turned £120 of week-one ad spend into £1,744 of sales. The same launch discipline is what we apply to every new brand we take on.
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